First. To attain the highest quality of clinical, training, and educational services through maximizing the use of available resources in order to stand out among providers of reproductive health services.

Second. To reposition JAFPP as a leading provider of reproductive health and family planning services and a prominent organization effective in impacting social behavioral change on family planning and reproductive health issues.

Third. To reconstruct JAFPP into an evolving institution that strives for continuous development and learning through internal Initiatives.

Fourth. To identify effective means to secure and maintain resources that will enable JAFPP to respond to the needs and changes within a sustainable financial and institutional environment.